The History of Chevrolet

1953 Chevrolet Corvette

You may be familiar with Chevrolet and the highly praised vehicle lineup they offer, but how familiar are you with Chevy’s history? The father of the Chevrolet brand is Louis Chevrolet, and he lived by the motto “never give up.” A race car driver born in Belgium, Chevrolet formed the Chevrolet Motor Company in 1911 inside a Flint, Michigan garage with the help of William Durant, General Motors founders.


  • 1912: The original Chevrolet, known as the “Classic Six,” is released at the premium price of $2,500.
  • Late 1913: Chevrolet’s “bowtie” logo shows up for the first time, as does Chevy’s valve-in-head engine design.
  • 1917: Chevrolet joins up with General Motors as GM’s low-price brand.
  • 1923: Chevrolet manufactures its 1 millionth car.
  • 1929: Chevy shakes things up with the innovation of a six-cylinder engine.
  • 1932: Chevrolet introduces its Chevrolet Roadster with a two-person rumble seat, priced at just $445.
  • 1935: The grandpa of today’s popular Chevy Suburban is born: the Chevrolet Suburban Carryall.


  • 1941: Civilian car production is stopped following Japan’s attack on Pearl Harbor. Chevrolet’s factories are converted to support the war effort, producing military equipment, trucks, ambulances, and armaments.
  • 1946: Car manufacturing starts back up for the 1946 model year.
  • 1952: Design commences on the very first Chevrolet Corvette – an American sports car with a fiberglass body.
  • 1956: Zora-Arkus Duntov, creator of the Corvette, agrees to race in the annual Pikes Peak Hill Climb behind the wheel of a pre-production car that hadn’t been revealed yet. He beats the dangerous course fully camouflaged with no roll bar, winning his class and also setting a new record.
  • 1959: The Chevy Impala takes on Daytona, participating in its very first race since hitting the market, and wins.
  • 1960: An unofficial factory racing ban causes the legendary Briggs Cunningham to take the Corvette to France, where this American race car makes its international debut and achieves the first-ever Chevrolet victory at Le Mans.
  • 1963: The Corvette Sting Ray, complete with “Split-Window” design, makes its debut and even stars in a TV show.
  • 1970: The SS454 Chevelle is introduced during the peak of the muscle car era.


  • 1980: The 1980 Chevy Citation is marketed as the “First Chevy of the Eighties.”
  • 1989: Twenty-four Chevy Corvette ZR-1 pre-production models are taken on a press tour in the south of France.
  • 1997: Zora Arkus-Duntov’s historical 1956 Pikes Peak test run is revisited when Larry Ragland achieves a historical win in the Pikes Peak Hill Climb behind the wheel of a special electric Chevy S-10.
  • 2008: The Chevy Corvette wins its eighth Manufacturer’s Championship in a row, claiming the title of the most successful team in American Le Mans history.
  • 2011: The game-changing electric Chevrolet Volt is available, receiving many accolades within the automotive industry.
  • 2012: Chevrolet releases the Chevy Corvette Centennial Edition.

Explore the Chevrolet Lineup at Riverside Chevy Cadillac

If you’re ready to upgrade your Cartersville commute, it’s time to visit Riverside Chevy Cadillac. We’ll explore our new inventory of Chevy cars, SUVs, and trucks, and help narrow your search so you can get behind the wheel of your dream Chevy vehicle. We want you to get excited about driving! While you’re visiting our Rome dealership, learn about Chevy’s history and how everything started. Contact us today with any questions or to schedule an appointment.

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Riverside Chevy Cadillac

100 Hwy 411 E Rome, GA

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100 Hwy 411 E Rome, GA


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100 Hwy 411 E Rome, GA


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100 Hwy 411 E Rome, GA
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Riverside Chevy Cadillac
Riverside Chevy Cadillac
100 Hwy 411 E
Rome, GA, 30161 US
(706) 295-9090
Riverside Chevy Cadillac 34.22236, -85.1519833.